The Parking Lot: We Measured the Parked Web Every Month for 38 Months — It Grew to One Domain in Four, Peaked Five Days After Its Business Model Died, and Has Been Shrinking Since
26 monthly DNS snapshots, April 2023 to June 2026: domains pointing at parking, for-sale, expiry and registrar-default landers grew from 16.0% to a peak of 25.5% of all website records — 73.6 million domains — then began the first sustained decline on record, in the exact quarter Google switched off the parking ad economy and Bodis shut down. GoDaddy front doors hold three-quarters of the lot. For measurement researchers, registrars, security teams, and anyone who counts 'websites'.